Topic: Mtv Networks Company

Bill Roedy reflects on military and MTV in new book

NEW YORK (Reuters) - As the former head of MTV Networks International, Bill Roedy drew on his military career to build a youth entertainment business across 165 countries with an audience of millions -- and he had fun along the way.He says ...
Testing: Foursquare, MTV to reward STD check-ups with special badgeYou can "check in" to restaurants and bars, so how about health clinics while you get tested for sexually transmitted diseases?Foursquare, the phone application for telling friends and strangers where you are, is ...

Study finds MTV AIDS project changes HIV attitudes

VIENNA (Reuters) - MTV drama programs about HIV and AIDS shown to young people in some of the highest-risk countries in Africa and the Caribbean had a dramatic affect on attitudes to the disease, a study released on Tuesday showed.A U.N.-backed project ...

MTV aligns with groups to promote STD testing

The article reports on the launch of campaign " Get Yourself Tested," by MTV Networks, Planned Parenthood Federation of America, and the Henry J. Kaiser Family Foundation. It focuses on the teenagers and adults with public service announcements online and on MTV ...

Center for Screen Time touts a week of unplugged to families

NEWS 3 MTV aligns with groups to promote STD testing BY FRANK WASHKUCH NEW YORK: 'Ilic effort -will target teenagers and adiilts in their early 20s with online and broadcast I^A-s mring on MTV chiuincls. follow- ing a pre-laiinch guerilla marketing effort ...

Aldo raises West Coast efforts

The article reports on the acquisition of shoe retailer Aldo Shoes. NEWS 3 MTV aligns with groups to promote STD testing BY FRANK WASHKUCH NEW YORK: follow- ing a pre-laiinch guerilla marketing effort stunt on Totlay, in which MTV MTV put viral ...

CocaCola opens digital office

The article reports on the launch of Coca-Cola Co.'s office of digital communications and social media within its public affairs and communications department. It will be led by Coca-Cola Co. communications staffs Adam Brown and Anne Carelli, whose goal is to authorize ...